Why is it Better to Procrastinate

Jun 01, 2018
 

It's great to be with you once again on this episode. Today we're going to talk about why is it better to procrastinate and yes, I'm being completely serious about this. I want to talk about this topic because it is something I never thought would be coming out of my mouth. I'm usually the action guy, the one who wants to get things done and drive and go forward and accomplish great things.

But I've learned quite a bit since launching our new brand, and our new video and audio podcasts, and I...

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How To Reach Your Dreams

May 01, 2018
 

So for this training, I wanted to bring a topic to you, which has been on my mind for a while now. The energy of the world has gone “flat-lined.” There are lots of people out there living through caffeine, or through those energy drinks, or anything else that they can do to get themselves motivated, get themselves pumped to do the next thing. It's a little alarming…

Somehow we are not able to just have natural energy, or natural buoyancy, to go about our day and make our...

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Why You Should Write A Book

Apr 01, 2018
 

I’m often asked, "Leo why do I need to write a book? I mean, I get it, it’s the latest craze and it’s become super easy to do so, but still .. why me and why now?"

Well, the reason is very simple. Positioning. 

Positioning is a part of marketing strategy that aims at making a brand occupy a distinct position, relative to competing brands, in the mind of the customer. 

Companies apply positioning strategies either by...

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Why You Need a Digital Marketing Funnel?

Mar 01, 2018
 

Why do we need a marketing funnel? First I want to invite you into my brain and give you some perspective on how I think about this. OK, so I’m a big branding snob, huge branding proponent. And by branding I mean actually taking the time, and dollars, to work with a consultant or a firm that truly knows what they’re doing.

This is serious work, and there are not many of these folks in the entrepreneurial or small business world that truly love the art and science of branding....

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What Digital Product Format is Right For You?

Feb 01, 2018
 

I hear quite often: Leo, please help me create or expand my platform, or my storefront for that matter. to which I say, ok. how do you envision this happening for yourself or your business? And then I hear, well I don’t know, maybe producing a podcast, or launching a webinar, or publishing a book, or creating a new clothing line, or whatever it is people do to create or expand their platform… and I say, ok.

No worries. So who is this solution for? And I get...

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The Purpose of Facebook Pages

Jan 01, 2018
 

Ok here we go, so today we have a question from Amanda in Minneapolis. She writes, "Hi Leo, I'm just starting an internship at a swanky advertising agency here in the Twin Cities. I just left high school and my peer group don’t care much for Facebook. However, I know it is an important social media platform that I should be on as I move into the real world away from school and I want to make sure I do it right. Please help.

 What a perrrrfect...

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What is Marketing Automation?

Dec 01, 2017
 

I’m often asked, “Leo, what is small business automation?"

And you know, I think that is a great question. You know what would be an even better question that what is small business automation? A better question would be, What Is Small Business Automation, NOT? You know, I like this question even better because it automatically makes me use the left side of my brain more than my right. So, in general it gives me a headache right away, you know…

No, but seriously; when...

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What is a Digital Marketing Funnel?

Nov 01, 2017
 

I’m often asked, “Leo, what is a marketing funnel?"

My answer is always the same: a marketing funnel is nothing more than a way to help people in a way they want to be helped. Simple as that. So, let me ask you a question: would you propose marriage on a very first date? If you do, please call me.. I wanna hear this! Nah, seriously .. I don’t know of many people that would. Well, that’s exactly what countless other online business owners try to do to their...

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Why You Need Digital Products

Oct 01, 2017
 

I’m often asked, "Leo, why do I need products?"

The simple answer is “so you can help more people, create additional revenue streams, and extend your brand.” Plus, people need simple packaged solutions now so they can trust you in helping them solve their bigger problems later.

What is a product? A product is a physical or digital solution to a problem you solve.  This simple definition helps me understand that products are not the box and the books and the paper and...

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What is an Authority Platform?

Sep 01, 2017
 

What the heck is an Authority Platform? Simple. It’s your very own soapbox. Your platform is important because it’s a way of intentionally designing a space where you can be seen and heard by the right people at the right time.

It is key for the right people to see you and hear you so they can buy your products, hire you, take your courses and be your brand advocates.

All this even amidst the increasingly noisy marketing space. This is why it is important to build and grow your...

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