In this week's training, we are talking about how to become a better leader.

In business, and in life, many times it's easy to become a manager.... a person that is able to take a blob of stuff and make sure that it is managed and accomplished.

But in all of that doing, and hustle, and bustle, we sometimes miss a little bit of the essence of why it is that we're doing what we're doing. Where are we going? In what direction are we heading.. and, not only for ourselves but also for the people...

In this week's training we’re talking about how to influence your market.

If you’re not familiar with our story, we've been doing digital marketing, small business coaching, and consulting for a few years now. In this episode we want to share with you our lessons learned from launching a new brand, launching a couple of new podcasts, and how we’re doing it all while serving our clients and our community.

 So today we want to talk about how to influence your market.

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It's great to be with you once again on this episode. Today we're going to talk about why is it better to procrastinate and yes, I'm being completely serious about this. I want to talk about this topic because it is something I never thought would be coming out of my mouth. I'm usually the action guy, the one who wants to get things done and drive and go forward and accomplish great things.

But I've learned quite a bit since launching our new brand, and our new video and audio podcasts, and I...

So for this training, I wanted to bring a topic to you, which has been on my mind for a while now. The energy of the world has gone “flat-lined.” There are lots of people out there living through caffeine, or through those energy drinks, or anything else that they can do to get themselves motivated, get themselves pumped to do the next thing. It's a little alarming…

Somehow we are not able to just have natural energy, or natural buoyancy, to go about our day and make our...

I’m often asked, "Leo why do I need to write a book? I mean, I get it, it’s the latest craze and it’s become super easy to do so, but still .. why me and why now?"

Well, the reason is very simple. Positioning. 

Positioning is a part of marketing strategy that aims at making a brand occupy a distinct position, relative to competing brands, in the mind of the customer. 

Companies apply positioning strategies either by...

Why do we need a marketing funnel? First I want to invite you into my brain and give you some perspective on how I think about this. OK, so I’m a big branding snob, huge branding proponent. And by branding I mean actually taking the time, and dollars, to work with a consultant or a firm that truly knows what they’re doing.

This is serious work, and there are not many of these folks in the entrepreneurial or small business world that truly love the art and science of branding....

I hear quite often: Leo, please help me create or expand my platform, or my storefront for that matter. to which I say, ok. how do you envision this happening for yourself or your business? And then I hear, well I don’t know, maybe producing a podcast, or launching a webinar, or publishing a book, or creating a new clothing line, or whatever it is people do to create or expand their platform… and I say, ok.

No worries. So who is this solution for? And I get...

Ok here we go, so today we have a question from Amanda in Minneapolis. She writes, "Hi Leo, I'm just starting an internship at a swanky advertising agency here in the Twin Cities. I just left high school and my peer group don’t care much for Facebook. However, I know it is an important social media platform that I should be on as I move into the real world away from school and I want to make sure I do it right. Please help.

 What a perrrrfect...

I’m often asked, “Leo, what is small business automation?"

And you know, I think that is a great question. You know what would be an even better question that what is small business automation? A better question would be, What Is Small Business Automation, NOT? You know, I like this question even better because it automatically makes me use the left side of my brain more than my right. So, in general it gives me a headache right away, you know…

No, but seriously; when...

I’m often asked, “Leo, what is a marketing funnel?"

My answer is always the same: a marketing funnel is nothing more than a way to help people in a way they want to be helped. Simple as that. So, let me ask you a question: would you propose marriage on a very first date? If you do, please call me.. I wanna hear this! Nah, seriously .. I don’t know of many people that would. Well, that’s exactly what countless other online business owners try to do to their...